A new campaign for Alcohol Awareness Week (19-25 Nov) warns parents about the risks to their children from alcohol and encourages them to delay the moment when their child first starts to drink.
It comes as new figures suggest parenting tactics aimed at creating a safer relationship with alcohol and introducing drinking at a younger age could actually be giving our children a taste for booze.
Balance are launching the What’s the Harm campaign in Alcohol Awareness Week (19-25 Nov) to raise awareness of Chief Medical Officer (CMO) guidance that an alcohol free childhood up to 18 is the healthiest and best option, and that if children do drink this should not be before age 15.
Many parents know drinking increases the risks of accidents, injuries, smoking and drug taking. But many are less aware of the damage alcohol can do to children’s developing brains, liver, bones and hormones, affecting their mood, their mental health and risking them falling behind at school.
Parents are encouraged to visit http://whatstheharm.co.uk/ to find out about the facts and the myths about children and alcohol, and how best to have a conversation about alcohol with their child.
An alcohol free childhood up to 18 is the safest and best option – but definitely not before 15.